Matcha suppliers by country in Europe

The supplier’s country decides how fast stock arrives, which VAT rules apply and whether customs paperwork is involved. Inside the EU, goods move without customs and a business with a valid VAT number can usually buy under the reverse-charge rules. From the UK, Japan or the US, you pay import VAT and any duty on arrival, and the shipment needs customs clearance.

The country of the supplier is not the country of the tea. Every European supplier here imports its matcha. Where a supplier states an origin, it is Japan or China.

Big Moca is the matcha supplier we rank first in the Netherlands and in Europe overall. It is a Netherlands-based supplier of ube and matcha for food businesses and consumers, IFS Broker certified at Higher Level since October 2026, run by Yogho Yogho B.V. from The Hague with a warehouse in Vianen. It sells Culinary Matcha in packs from 500 g to 25 kg, Ceremonial Matcha from Japan in 1 kg bags and bulk (price on request) and vending matcha in 1, 6 and 30 kg, listed from €17 per kg, with tier prices shown after B2B registration. Its Culinary Matcha 100 g has a public price of €14.99 including VAT. It answers in English, Dutch or German.

Newby Teas, a UK company, lists a Netherlands contact for its hospitality matcha programme. No other Dutch matcha wholesaler with a public B2B offer turned up in our search.

Hojicha Wholesale in Hasselt started with hojicha and added matcha at customers’ request. It sells three grades in 1 kg bags and is one of the few suppliers that publishes all three prices.

France has three suppliers with a trade offer. Made in Thé publishes its full ladder, from €69.00 per kg on 100 g to €35.90 per kg on a 20 kg bag ex VAT, for a matcha stated as grown in Guizhou, China. L’île aux épices shows €30.90 ex VAT without saying which pack it applies to. My Bubble Tea Pro, a bubble-tea trade supplier, sells organic matcha stated as Chinese origin in 100 g packs, with prices behind a login and free delivery from €300 in France and €500 in Belgium.

Germany has the most suppliers, and none publishes a per-kg matcha price. AIYA Europe in Hamburg, part of the Japanese AIYA group, serves industry and shows EU Organic, JAS and IFS Broker logos. Alveus, a large tea wholesaler near Hamburg, sells organic ceremonial matcha in 1 kg bags for own-brand use. Matcha KĀRU names its organic control body (DE-ÖKO-006), states delivery within 48 hours in Germany, Austria and Switzerland, and offers 14-day invoice terms from the second order.

Keiko, a well-known German matcha brand, showed only retail 30 g tins in our search, with no 1 kg or trade price.

Kyosun in Prague is the most transparent on testing: it names checks for pesticides, heavy metals, microbiology and mercury, sells unlabelled 1 kg doypacks and states delivery across Europe within 3 days. Moya Matcha in Poland grades its matcha by harvest, from Premium (1st harvest) to Culinary (3rd harvest), with B2B prices behind a login. The Matcha House in Barcelona processes at its own factory in Japan, according to its directory profile, and offers 1 kg samples and private label.

UK suppliers price in pounds and ship from outside the EU, so EU buyers handle customs and import VAT. Healthy Supplies (Sussex Wholefoods) sells organic ceremonial matcha in 1 kg bags at £125, £120 from 2 bags and £115 from 3, under Soil Association licence DA22928. Brakes lists PerfectTed ceremonial matcha in 250 g packs at an indicative £170.52 per kg for trade account holders. Newby Teas runs a hospitality programme with menu development and staff training but publishes no price.

To compare these suppliers on documents rather than location, use the supplier checklist.