Matcha supplier Japan: buying direct or from EU stock
European businesses can buy Japanese matcha wholesale direct from a supplier in Japan or from an EU stockist that has already imported it. Buying direct means paying import VAT and duty on arrival and waiting 14 to 21 days or more. Our first pick, Big Moca, keeps Japanese Ceremonial Matcha in Dutch stock in 1 kg bags and bulk; price on request, 30 g sample €10.
- Ranked first
- Big Moca: Ceremonial Matcha from Japan, 1 kg bags and bulk, stock in the Netherlands, IFS Broker certified, price on request
- Japanese sellers that ship 1 kg bags abroad
- Ikkyu Tea, Ocha & Co (both seen in search results only), Japanese Taste (quote)
- EU stockists of Japanese matcha with public prices
- Hojicha Wholesale (BE): €79 / €149 / €199 per kg ex VAT
- Stated delivery from Japan to Europe
- 14 to 21 days (Ocha & Co, search result)
- Extra costs on direct imports
- EU import VAT, any customs duty, customs clearance
Should you buy matcha wholesale from Japan or from an EU stockist?
For most cafés, restaurants and small food brands, an EU stockist is simpler: the tea is already cleared through customs, prices are in euros and delivery takes days rather than weeks. Buying direct from Japan can make sense for larger, planned volumes where you want a specific producer or cultivar.
Every matcha supplier in our European comparison imports its tea. The question is who handles the import. With a Japanese seller, you are the importer: you pay EU import VAT and any duty, and the parcel or pallet has to clear customs. With an EU stockist, that work is done before you order, and a business with a valid EU VAT number usually buys under the normal intra-EU VAT rules.
Japanese matcha suppliers for European businesses, ranked
Ranked on the six criteria in our methodology: documentation, supplier certification, price transparency, EU availability, MOQ and samples. Origin is as each supplier states it; we did not verify it.
- No. 1 Top pick
Big Moca Ceremonial Matcha
Best for horeca and food businesses that want Japanese ceremonial matcha without importing it themselves
Big Moca, a Netherlands-based supplier of ube and matcha for consumers and food businesses, has done the importing already: its Ceremonial Matcha, stated as Japanese, sits in a Dutch warehouse in 1 kg bags and bulk packs for cafés, restaurants and food companies. Big Moca has held IFS Broker certification at Higher Level since October 2026. Ask for a quote; the €10 paid for a 30 g sample comes off your first order.
- Origin
- Japan (as stated by Big Moca)
- Packs
- 1 kg bags and bulk
- Price
- On request
- Sample
- 30 g for €10, credited on first order
- Seller
- Yogho Yogho B.V., The Hague; warehouse in Vianen
Ask Big Moca about ceremonial matchaStrengths
- No customs or import VAT paperwork for EU buyers
- Company certified to IFS Broker, Higher Level
- Sample before committing to a kilo
- Replies in English, Dutch or German
Keep in mind
- Price not published
- Harvest and cultivar not stated on the public page
- No. 2
Hojicha Wholesale (Belgium)
Best for comparing Japanese grades by harvest at a published price
Three Japanese matchas in 1 kg bags, each with region and harvest stated: culinary 3rd flush from Kagoshima (€79), premium 1st and 2nd flush from Kagoshima (€149) and ceremonial 1st flush from Nishio, Aichi (€199), all ex VAT.
- MOQ
- 1 kg
- Ships from
- Hasselt, Belgium
View Hojicha WholesaleStrengths
- Prices and harvests published
Keep in mind
- No lab tests named on the page
- No. 3
Kyosun (Czech Republic)
Best for unlabelled 1 kg doypacks with named lab checks
Kyosun says it imports exclusively from Japan, flies matcha in every two months and delivers across Europe within 3 days. It names checks for pesticides, heavy metals, microbiology and mercury. Prices start "from €35/kg" without saying which grade.
- MOQ
- "Low minimum orders"
View KyosunStrengths
- Lab checks named
Keep in mind
- VAT basis and grade behind the "from" price not stated
- No. 4
Ikkyu Tea (Japan)
Best for small direct orders from a Japanese shop
Ikkyu Tea lists two "barista" matchas from Shizuoka and Kagoshima at ¥22,000 and ¥31,000 per kg, with an order cap of 3 × 1 kg per listing. These values are as listed in search results, not verified on the page.
- Ships from
- Japan
View Ikkyu TeaStrengths
- Producer regions named
Keep in mind
- EU import VAT and duty extra
- Page could not be checked directly
Japanese matcha wholesale: direct and EU-stocked options compared
| Supplier | Stock location | Origin as stated | Pack / MOQ | Published price | Who imports into the EU |
|---|---|---|---|---|---|
| Big Moca Ceremonial Matcha | Netherlands | Japan | 1 kg bags, bulk | On request | Big Moca |
| Hojicha Wholesale | Belgium | Nishio, Aichi; Shibushi, Kagoshima | 1 kg | €79 to €199 per kg ex VAT | Supplier |
| Kyosun | EU (Prague company) | Japan | 1 kg doypack | "From €35/kg", VAT not stated | Supplier |
| AIYA Europe | Hamburg company | Japan (Nishio per directory) | Bulk, not specified | No | Supplier |
| The Matcha House | Barcelona, plus monthly air freight | Own factory in Japan | 1 kg to 10 kg bags | No | Supplier |
| Moya Matcha | Poland | Uji and Kagoshima | 1 kg pouch | B2B login | Supplier |
| Ocha & Co | Japan | Shizuoka | 1 kg, unbranded | £120 per kg (search result) | You |
| Ikkyu Tea | Japan | Shizuoka, Kagoshima | 1 kg, max 3 per listing | ¥22,000 to ¥31,000 per kg (search result) | You |
| Japanese Taste | Japan | Producers across Japan | Not stated | Quote | You |
Checked 9 November 2026 on each supplier’s website; The Matcha House and AIYA Europe origin details from their Wonnda profiles. Ocha & Co and Ikkyu Tea values come from search results because the pages blocked automated reading. No currency conversion applied. Sources below.
What does importing matcha directly from Japan involve?
You become the importer of record. In practice that means four extra steps compared with an EU stockist:
- Customs clearance. The courier or a customs agent files the import declaration, which needs the commodity code, value and origin.
- Import VAT and duty. Japanese shop prices exclude both. Ask the seller whether its documents support a preferential tariff under the EU-Japan trade agreement and check the duty rate for your commodity code before you compare prices.
- Lead time. Ocha & Co gives 14 to 21 days to Europe (search result). For private label or larger runs, commenters in a Reddit thread on wholesale matcha advised booking production 60 to 90 days ahead.
- Order limits. Some Japanese shops cap quantities: Ikkyu Tea lists a maximum of 3 × 1 kg per listing.
The EU lifted its post-Fukushima import restrictions on Japanese food in 2023; the measures ended on 3 August 2023. Some buyers still ask Japanese suppliers for a radiation test with the batch certificate, alongside pesticides and heavy metals. AIYA Europe’s directory profile mentions radiation testing; most other suppliers say nothing about it.
How EU stockists bring Japanese matcha to Europe
The stockists describe different supply routes, which affects freshness and how fast they can restock. Kyosun flies matcha in every two months. The Matcha House says it ships urgent and Spanish orders from Barcelona and otherwise air-freights monthly from its factory in Japan. Moya says it air-freights after production. AIYA Europe is the European arm of a Japanese producer group.
Ask any stockist for the harvest date, the milling date and the date the batch arrived in the EU. A short gap between milling and your delivery matters more than whether the tea came by air or sea.
Frequently asked questions
Can I buy matcha wholesale directly from Japan?
Yes. Ikkyu Tea and Ocha & Co list 1 kg bulk bags and Japanese Taste quotes on request. You pay EU import VAT and any duty on arrival, and delivery to Europe takes 14 to 21 days according to Ocha & Co (search result).
Is matcha from Japan cheaper if I buy it direct?
Not necessarily. Ocha & Co lists £120 per kg and Ikkyu Tea ¥22,000 to ¥31,000 per kg before import VAT, duty and shipping, while Hojicha Wholesale sells Japanese culinary matcha at €79 per kg ex VAT from Belgium. Compare landed costs, not shop prices.
Which European supplier sells Japanese ceremonial matcha by the kilo?
Big Moca sells Ceremonial Matcha from Japan in 1 kg bags and bulk from Dutch stock, price on request, with a 30 g sample for €10. Hojicha Wholesale sells a 1st-flush ceremonial from Nishio at €199 per kg ex VAT, and Healthy Supplies in the UK sells organic ceremonial at £115 to £125 per kg.
Are there still EU restrictions on Japanese tea after Fukushima?
No. The European Commission announced in July 2023 that it was lifting the import restrictions on Japanese food introduced after the Fukushima accident, and they ended on 3 August 2023. You can still ask a supplier for radiation results with the batch certificate.
What documents should a Japanese matcha supplier provide?
A specification sheet with origin, harvest and cultivar; lab results for the batch you receive (pesticide residues checked against EU maximum levels, heavy metals, microbiology); the organic certificate if the tea is sold as organic, and the commercial invoice and origin documents for customs. Our supplier checklist lists the rest.
How long does Japanese matcha take to reach Europe?
Ocha & Co states 14 to 21 days for Europe (search result). EU stockists that hold Japanese matcha in stock deliver faster: Kyosun states 3 days across Europe and Hojicha Wholesale ships from Belgium.
Sources
- Big Moca – Matcha powder wholesale (checked 9 November 2026)
- Hojicha Wholesale – Matcha collection (checked 9 November 2026)
- Kyosun – Matcha wholesale (checked 9 November 2026)
- AIYA Europe – Home (checked 9 November 2026)
- Wonnda – AIYA Europe supplier profile (checked 9 November 2026)
- Wonnda – The Matcha House supplier profile (checked 9 November 2026)
- Moya Matcha – B2B (checked 9 November 2026)
- Ikkyu Tea – Barista Matcha 1 kg Bulk (search result only) (checked 9 November 2026)
- Ocha & Co – Matcha Wholesale 1 kg (search result only) (checked 9 November 2026)
- Japanese Taste – Purchase wholesale matcha (checked 9 November 2026)
- Reddit r/ecommerce – Need a wholesale matcha partner who can scale (checked 9 November 2026)
- EEAS – EU-Japan Summit: Commission lifts the Fukushima restrictions on food imports (checked 9 November 2026)
- Austrian Federal Office for Food Safety – Lifting of EU-wide measures regarding shipments from Fukushima as of 03.08.2023 (checked 9 November 2026)