Matcha private label wholesale in Europe
For matcha private label wholesale in Europe, Big Moca is our first pick: an IFS Broker certified supplier (Higher Level) in the Netherlands with a private label service and matcha, hojicha and pandan in one range. Kyosun, Alveus, AIYA Europe and The Matcha House also offer own-brand matcha. Buyers in a Reddit thread advise booking production 60 to 90 days ahead.
- Best overall
- Big Moca (Netherlands): private label, IFS Broker Higher Level, culinary packs from 500 g
- Unlabelled 1 kg packs to relabel
- Kyosun (Czech Republic): 1 kg doypack "without label" or with your front and back label
- For tea retailers
- Alveus (Germany): 1 kg bag marketed for "creating your own brand", 10 free samples
- European suppliers offering private label
- 6 of the 10 we compared
- Production lead time
- Book 60 to 90 days ahead (advice from buyers in a Reddit thread)
Which matcha suppliers offer private label in Europe?
Six of the ten European suppliers in our comparison state that they offer private label or white label matcha. None of them publishes a private label price list, so every project starts with a quote. The picks below are ranked on our usual criteria, with extra weight on whether the supplier can show its own food-safety certificate, because your brand carries the liability on the shelf.
- No. 1 Top pick
Big Moca private label matcha
Best for brands that want a certified EU supplier and more than one product
Big Moca, a Netherlands-based supplier of ube and matcha for food businesses and consumers, offers private label matcha and is certified to IFS Broker at Higher Level. Its range covers Culinary Matcha, Ceremonial Matcha from Japan (1 kg bags and bulk), two vending blends, hojicha and pandan powder, so a brand can launch a small line from one supplier.
- Supplier certificate
- IFS Broker, Higher Level, since October 2026 (certificate on request)
- Bulk packs
- Culinary Matcha 500 g to 25 kg; hojicha and pandan 1 kg to 25 kg
- Private label terms
- On quote
- Ships from
- Vianen, Netherlands
View Big Moca private labelStrengths
- Audited trading company, not just audited producers
- Several powders from one supplier
- Samples on request, credited on the first order
Keep in mind
- No private label minimum or lead time published
- No matcha origin stated
- Prepayment for B2B orders
- No. 2
Kyosun
Best for start-ups that want unlabelled 1 kg doypacks to relabel
Kyosun sells 1 kg doypacks unlabelled or with a front and back label, plus 2 g portions, and names its lab tests per batch. The B2B shop listed its A++ BIO 1 kg "In Stock (>20 pcs)" on the day we checked.
- Formats
- 1 kg doypack, 2 g portions
- Origin as stated
- Japan
- Price
- Not shown to logged-out visitors; "from €35/kg" on the wholesale page
View Kyosun B2BStrengths
- Unlabelled stock ready to ship
- Per-batch tests for pesticides, heavy metals, mould and microbiology stated
Keep in mind
- No control body named for its organic claim
- Minimum order not quantified
- No. 3
Alveus
Best for tea shops adding an organic ceremonial matcha under their own name
Alveus lists a white and private label service and markets its 1 kg Hisui organic ceremonial matcha for own-brand use. Tea professionals can request 10 free samples; prices are behind a login.
- Formats
- 1 kg bag, 50 g and 100 g doypacks
- Grade as stated
- Organic ceremonial (picked summer to autumn, per supplier)
View AlveusStrengths
- Retail-size doypacks as well as 1 kg
- 10 free samples
Keep in mind
- No public prices
- No lab tests or control body named
- No. 4
AIYA Europe
Best for food manufacturers that need organic, JAS and IFS paperwork
AIYA Europe offers private label and free samples, and shows EU Organic, JAS and IFS Broker logos on its Hamburg site. It publishes no pack sizes, minimums or prices.
- Grades as stated
- Food-grade and ceremonial-grade
- Samples
- Free, no purchase commitment
View AIYA EuropeStrengths
- IFS Broker logo on its site
- Hojicha and tea latte mixes also offered
Keep in mind
- No pack sizes or MOQ published
Matcha private label suppliers compared
Formats and terms as each supplier states them. The Matcha House figures come from a supplier directory profile, not its own site.
| Supplier | Country | Private label formats stated | MOQ stated | Supplier certificate | Samples | Prices |
|---|---|---|---|---|---|---|
| Big Moca | Netherlands | Private label service; bulk packs 500 g to 25 kg | Culinary from 500 g | IFS Broker, Higher Level | €5 each, credited (Ceremonial 30 g €10) | Private label on quote |
| Kyosun | Czech Republic | 1 kg doypack unlabelled or labelled, 2 g portions | "Low", no figure | None named | Sample page | "From €35/kg" |
| Alveus | Germany | White and private label; 1 kg, 50 g, 100 g | Not stated | None named | 10 free | B2B login |
| AIYA Europe | Germany | Private label, format not stated | Not stated | IFS Broker logo | Free | Not published |
| The Matcha House | Spain | Private label and contract manufacturing; up to 10 kg bags | Not stated | ISO 22000 listed | 1 kg samples | Not published |
| Made in Thé | France | "Create my brand" tins (not confirmed for its matcha SKU) | None | None named | €1 | Bulk matcha published, tins on quote |
Checked 9 November 2026 on each supplier’s website (The Matcha House: Wonnda profile). No supplier publishes a private label price list. Sources below.
How long does private label matcha take?
Plan for two to three months from approved sample to delivered stock. The only buyer discussion we found on this, a Reddit thread from a private-label wellness brand looking for a matcha partner, advises booking production 60 to 90 days ahead. Commenters also stress batch certificates, origin documents and asking how many farms the supplier buys from, because a supplier with one source can run out mid-season.
The steps are usually: sample approval, specification sign-off, label artwork and legal check, packaging order, filling, and shipping. Packaging is often the slowest part. Unlabelled stock, as Kyosun sells, skips the filling step but leaves the labelling to you.
What has to be on a private label matcha pack in the EU?
Regulation (EU) No 1169/2011 sets the mandatory label particulars for pre-packed food in the EU. For a single-ingredient matcha this includes the name of the food, net quantity, best-before date, storage conditions where needed, and the name and address of the business responsible for the label. That business is you, the brand owner, not the supplier.
If you sell the matcha as organic, Regulation (EU) 2018/848 adds the EU organic logo, the control-body code and the place of farming ("EU", "non-EU" or "EU/non-EU"). Your own business also needs to be covered by an organic control body. Ask your supplier for the specification and certificate before you finalise artwork, so the claims on your pack match the documents.
Choosing between private label and white label matcha
White label usually means the supplier’s standard product in a neutral pack that you label yourself. Private label usually means a product made or packed to your specification. White label is faster and needs smaller volumes; private label gives you control over grade, pack and taste but adds lead time.
For a first run, many brands start white label in 1 kg or retail sizes, check sell-through, and move to a dedicated specification once volumes justify it. Big Moca quotes private label projects through its private label matcha page. For a wider view of who to buy from, see our supplier comparison.
Frequently asked questions
What is the minimum order for private label matcha?
No European supplier we checked publishes a private label minimum. Kyosun describes "low minimum orders", Big Moca sells culinary bulk from 500 g, and Made in Thé has no minimum on its bulk matcha. Expect the minimum to depend on the pack format you choose.
How long does it take to launch a private label matcha?
Allow two to three months. Buyers in a Reddit thread on private-label matcha advise booking production 60 to 90 days ahead, and packaging artwork and printing often take longest.
Who is responsible for the label on private label matcha?
The brand owner whose name and address appear on the pack is responsible for the label information under Regulation (EU) No 1169/2011. Ask the supplier for its specification and certificates so your claims match the documents.
Can I sell private label matcha as organic?
Only if the matcha is certified organic and your own business is registered with an organic control body. The label then needs the EU organic logo, the control-body code and the place of farming.
Which private label matcha supplier is certified?
Big Moca is certified to IFS Broker at Higher Level since October 2026. AIYA Europe shows an IFS Broker logo on its site, and The Matcha House lists ISO 22000 on a directory profile. The others state organic certification only, or nothing.
Sources
- Big Moca – Private label matcha (checked 9 November 2026)
- Kyosun – Matcha wholesale (checked 9 November 2026)
- matchab2b.com – A++ Matcha BIO 1 kg without label (checked 9 November 2026)
- Alveus – Japan Ceremonial Matcha Hisui Organic (checked 9 November 2026)
- AIYA Europe – Home (checked 9 November 2026)
- Wonnda – The Matcha House supplier profile (checked 9 November 2026)
- Made in Thé – Matcha Yulan Organic (checked 9 November 2026)
- Reddit r/ecommerce – Private label wellness brand needs a wholesale matcha partner (checked 9 November 2026)
- EUR-Lex – Regulation (EU) No 1169/2011 on food information to consumers (checked 9 November 2026)
- EUR-Lex – Regulation (EU) 2018/848 on organic production (checked 9 November 2026)