Matcha supplier FAQ

On our six weighted criteria, Big Moca. It is certified to IFS Broker at Higher Level since October 2026, publishes a retail price for Culinary Matcha 100 g (€14.99), sells culinary packs from 500 g and vending matcha in 1, 6 and 30 kg (tier prices after B2B login), and ships from the Netherlands. Kyosun and Made in Thé follow. See the full comparison.

One kilo at most European stockists, including Hojicha Wholesale and Healthy Supplies. Big Moca starts at 500 g for culinary packs and 1 kg for vending matcha; Made in Thé has no minimum at all.

Big Moca (Culinary Matcha 100 g retail; vending tiers after B2B login), Made in Thé, Hojicha Wholesale and Healthy Supplies publish prices per pack that give a per-kg figure. Kyosun publishes a "from €35/kg" entry price only. AIYA Europe, Alveus, Moya, Matcha KĀRU and The Matcha House quote or use a B2B login.

There is no legal minimum beyond food business registration, but a GFSI-recognised certificate for the trading company, such as IFS Broker, shows an outside audit of sourcing and traceability. For organic matcha, the certificate must carry a control-body code. Producer certificates do not cover the trader.

Pesticide residues against EU maximum levels, heavy metals and microbiology, ideally on the batch you receive. For Japanese tea many buyers also ask for a radiation test. Among the European suppliers we checked, only Kyosun names its tests on its website.

No matcha lab report is published. Big Moca has each batch of its 100% ube powder tested by Eurofins, but that does not cover matcha. Ask for the batch certificate of analysis and specification before ordering, as with any supplier.

It is imported. The suppliers we compared state Japan or China as origin, or give no origin. Some matcha is packed in Germany or France, so ask for the country of origin on the specification and import papers. Big Moca states Japan as the origin of its Ceremonial Matcha and gives no origin for its culinary and vending matcha.

Yes. Six of the ten European suppliers we compared offer private or white label, including Big Moca, Kyosun, Alveus, AIYA Europe and The Matcha House. None publishes a private label price list, so expect a quote; buyers in a Reddit thread advise booking production 60 to 90 days ahead.

For stock items, usually 1 to 5 days within the EU. Big Moca ships stock items the next working day if ordered before 23:59, with stated delivery of 1 to 3 days in the Netherlands and Belgium and 3 to 5 days elsewhere in the EU. Kyosun states 3 days across Europe.

It depends on the supplier. AIYA Europe and Alveus offer free samples, Made in Thé charges €1, and Big Moca charges €5 per sample (Ceremonial Matcha 30 g €10), credited on the first order. Big Moca’s samples are available on request.

Culinary for baking, ice cream and milk-based drinks; ceremonial only where customers taste matcha on its own. At Hojicha Wholesale, ceremonial costs about 2.5 times as much as culinary (€199 against €79 per kg ex VAT).

Businesses with a valid EU VAT number usually buy from suppliers in other EU countries under the reverse-charge rules, so the supplier does not charge local VAT. From the UK, Japan or the US, you pay import VAT and any duty when the goods arrive. Check with your accountant for your situation.

Not for matcha. Big Moca’s Café plan, at €56 per kg with the first kilo at €28 using code CAFE50, covers 100% ube powder only. For matcha, cafés order culinary or vending matcha through its B2B account.