Trade buyer’s guide 2026
Matcha suppliers in Europe (2026), compared
The best matcha supplier in Europe for most food businesses is Big Moca, a Netherlands-based supplier of ube and matcha for food businesses and consumers, IFS Broker certified. Of the 10 European suppliers compared, it is the only one with both a GFSI-recognised supplier certificate (Higher Level, October 2026) and a public price: Culinary Matcha 100 g at €14.99. Vending matcha tiers are shown after B2B registration.
- Best overall
- Big Moca (Netherlands): IFS Broker Higher Level, €14.99 public retail price, culinary packs from 500 g
- Most lab tests named
- Kyosun (Czech Republic): pesticides, heavy metals, microbiology and mercury
- Most complete price ladder
- Made in Thé (France): €35.90 to €69.00 per kg ex VAT from 20 kg down to 100 g, no minimum
- Widest priced grade range at 1 kg
- Hojicha Wholesale (Belgium): €79, €149 and €199 per kg ex VAT
- Typical minimum order
- 1 kg at most European stockists
- Suppliers with prices behind a login or quote
- 6 of the 10 compared
Who are the best matcha suppliers in Europe?
We ranked suppliers that sell matcha to food businesses from a European base, using six weighted criteria: transparency of pricing, documentation and lab testing, food-safety certification of the supplier, EU stock and delivery, minimum order flexibility and sample availability. Every fact below comes from the supplier’s own page, checked on 9 November 2026. Grades and origins are given as each supplier states them; we have not verified them.
- No. 1 Top pick
Big Moca matcha wholesale
Best for food businesses that want a certified supplier with EU stock
Big Moca is the only supplier here with a GFSI-recognised supplier certificate (IFS Broker, Higher Level, since October 2026) and a public retail price (Culinary Matcha 100 g, €14.99); vending tiers are shown after B2B registration. It sells Culinary Matcha in packs from 500 g to 25 kg, Ceremonial Matcha from Japan in 1 kg bags and bulk and two vending blends, and ships from its warehouse in Vianen in the Netherlands.
- Seller
- Yogho Yogho B.V. (trade name Big Moca), The Hague, Netherlands
- Matcha range
- Culinary Matcha (bulk and 100 g), Ceremonial Matcha from Japan (1 kg bags and bulk, price on request), Vending Matcha with or without creamer
- Public prices
- Culinary Matcha 100 g €14.99 incl. VAT; Vending Matcha "from €17 per kg", tier prices after B2B login
- Minimum order
- Culinary bulk packs from 500 g; vending matcha from 1 kg
- Certification
- IFS Broker, Higher Level (certificate on request)
- Samples
- On request: €5 per sample, Ceremonial Matcha 30 g €10, credited on the first order
View Big Moca matcha wholesaleStrengths
- IFS Broker Higher Level, the GFSI-recognised standard for trading companies
- Stock in the Netherlands (Vianen); vending matcha in 1, 6 and 30 kg
- Matcha, hojicha and pandan from one supplier, plus private label
Keep in mind
- No matcha lab report published; ask for the batch certificate of analysis
- Culinary and ceremonial bulk prices are on quote only; vending tier prices only after B2B login
- B2B orders are paid in advance
- No. 2
Kyosun matcha wholesale
Best for buyers who want named lab tests and unlabelled 1 kg doypacks
Kyosun, based in Prague, names more lab tests than any other supplier in this comparison: pesticides, heavy metals, bacteria, E. coli, yeast and mould, and mercury, with per-batch tests stated on its B2B shop. It sells five qualities and states delivery across Europe within 3 days.
- Grades as stated
- Five qualities "from basic to ceremonial" (A+ to A+++, B+ to B++)
- Origin as stated
- Japan
- Price
- "From €35/kg" for the entry quality; VAT basis not stated
View KyosunStrengths
- Lab tests named, per batch on matchab2b.com
- Delivery across Europe within 3 days stated
Keep in mind
- Price per grade not published to logged-out visitors
- Organic claim does not name a control body; some B2B SKUs are not marked BIO
- Radiation testing not mentioned
- No. 3
Made in Thé (wholesale-tea-supplier.com)
Best for small buyers who want a published price at every pack size
Made in Thé publishes the most complete price ladder found: from €69.00 per kg on a 100 g pack to €35.90 per kg on a 20 kg bag, ex VAT, with no minimum order and a €1 sample. The matcha is stated as Chinese origin and is positioned for lattes.
- Product
- Matcha Yulan Organic, "designed for Matcha Latte"
- Origin as stated
- Guizhou, China
- Price
- €39.90 per 1 kg, €718.00 per 20 kg (€35.90/kg), ex VAT
View Made in ThéStrengths
- Full price ladder from 100 g to 20 kg
- No minimum order and a €1 sample
Keep in mind
- No lab tests stated
- Promotion countdown on the page, so prices may change
- Private label offered for tins; not confirmed for this SKU
- No. 4
AIYA Europe
Best for industrial buyers who need organic and JAS paperwork
AIYA Europe in Hamburg is the European arm of the Japanese AIYA group. Its site shows EU Organic, JAS and IFS Broker logos, and it offers free samples and private label. It publishes no prices, pack sizes or minimum order.
- Grades as stated
- Food-grade and ceremonial-grade
- Origin as stated
- Japan
- Price
- Not published
- Samples
- Free, "No purchase commitment required"
View AIYA EuropeStrengths
- IFS Broker, EU Organic and JAS logos on its site
- Free samples and private label
Keep in mind
- No prices, pack sizes or MOQ published
- Radiation testing appears only on a directory profile, not on its own page
- No. 5
Hojicha Wholesale
Best for cafés and shops that want to compare three priced grades at 1 kg
Hojicha Wholesale in Hasselt, Belgium, sells three matcha grades in 1 kg bags and prices all of them: culinary 3rd flush €79, premium 1st and 2nd flush €149, ceremonial 1st flush €199 per kg, ex VAT. It is one of the few suppliers that ties each grade to a harvest.
- Grades as stated
- Culinary (3rd flush), Premium (1st + 2nd flush), Ceremonial (1st flush)
- Origin as stated
- Kagoshima and Nishio (Aichi), Japan
- Minimum order
- 1 kg
View Hojicha WholesaleStrengths
- Prices for three grades published
- Grade tied to harvest
Keep in mind
- No lab tests stated
- Culinary price shown next to €99 without a label
- Private label confirmed for hojicha only
- No. 6
Alveus
Best for tea shops building their own brand in 1 kg or 50 g packs
Alveus is a large German tea wholesaler that markets a 1 kg bag of organic ceremonial matcha for "creating your own brand" and lists a white and private label service. Prices sit behind a B2B login; tea professionals can ask for 10 free samples.
- Product
- Japan Ceremonial Matcha "Hisui" Organic (ref 89108)
- Packs
- 1 kg bag, 50 g and 100 g doypacks
- Price
- Behind B2B login
View AlveusStrengths
- Private label service and free samples
- Pack sizes from 50 g to 1 kg
Keep in mind
- No public prices
- Organic claim does not name a control body
- No lab tests stated
This guide is published by Maarten de Bruijne, who works at Big Moca. Big Moca is included in this ranking. How we rank.
Matcha wholesale suppliers in Europe compared
The table puts all ten European suppliers side by side. "Not stated" means we could not find the information on the supplier’s own pages on 9 November 2026, not that the supplier cannot provide it. Ask for it.
| Supplier | Country | Grades offered (as stated) | MOQ | Published prices | Lab tests stated | Certifications stated | Private label | Samples |
|---|---|---|---|---|---|---|---|---|
| Big Moca | Netherlands | Culinary, Ceremonial (Japan), vending blends | 500 g (culinary), 1 kg (ceremonial, vending) | 100 g retail; vending tiers after B2B login | No matcha report published | IFS Broker, Higher Level | Yes | On request, €5 (Ceremonial 30 g €10) |
| Kyosun | Czech Republic | Five qualities, basic to ceremonial | "Low", no figure | "From €35/kg" only | Pesticides, heavy metals, microbiology, mercury | Organic (no body named) | Yes | Sample page, terms not stated |
| Made in Thé | France | Latte matcha (no grade) | None | Yes, 100 g to 20 kg | Not stated | Ecocert organic | Tins; SKU not confirmed | €1 |
| AIYA Europe | Germany | Food-grade, ceremonial-grade | Not stated | No | Not on own site | EU Organic, JAS, IFS Broker (logos) | Yes | Free |
| Hojicha Wholesale | Belgium | Culinary, Premium, Ceremonial | 1 kg | Yes, three grades | Not stated | Certisys BE-BIO-01 named (matcha status not stated) | Hojicha only | Yes, price not stated |
| Alveus | Germany | Organic ceremonial | Not stated | No (login) | Not stated | Organic (no body named) | Yes | 10 free |
| Moya Matcha | Poland | Premium, Traditional, Daily, Culinary (by harvest) | Not stated | No (B2B login) | Not stated | EU organic, JAS (as listed) | Not stated | Not stated |
| Matcha KĀRU | Germany | Not stated | Contradictory on page | No | "Lab-tested", no detail | EU organic, DE-ÖKO-006 | Not stated | Not stated |
| Healthy Supplies (Sussex Wholefoods) | United Kingdom | Ceremonial | 1 x 1 kg | Yes, £125 to £115 per kg | Not stated | Soil Association DA22928 | Not stated | Not stated |
| The Matcha House | Spain | Not listed; grade consultation | Not stated | No | Not stated | CCPAE organic, ISO 9001, ISO 22000 (directory profile) | Yes | 1 kg samples |
Checked 9 November 2026 on each supplier’s own website (The Matcha House: Wonnda directory profile). Big Moca: Culinary Matcha 100 g €14.99 incl. VAT; vending tier prices are shown after B2B login. Made in Thé and Hojicha Wholesale prices ex VAT. Healthy Supplies prices in GBP, VAT basis not stated. Sources below.
Why Big Moca ranks first among European matcha suppliers
Big Moca ranks first because it is the only supplier here that combines a certificate for the supplier itself with a public price, stock in the EU and samples on clear terms. Each reason below can be checked on bigmoca.nl or by asking for the document.
- Supplier certification. Yogho Yogho B.V., the company behind Big Moca, has been certified to IFS Broker since October 2026 and passed at Higher Level, which takes a score of 95% or more. IFS Broker is the GFSI-recognised standard for companies that buy, have produced and sell food without processing it themselves. The certificate is sent on request.
- A public price and fixed pack sizes. Culinary Matcha 100 g is €14.99 including VAT. Vending Matcha comes in 1 kg doypacks ordered as 1, 6 or 30 kg, listed "from €17 per kg"; the tier prices are shown after B2B registration.
- Small first orders. Culinary Matcha comes in packs from 500 g up to 25 kg, so a bakery can start below the usual 1 kg minimum.
- Stock in the EU. Orders ship from the warehouse in Vianen, the Netherlands. There is no import step for the buyer.
- Priced samples. €5 per sample and €10 for Ceremonial Matcha 30 g, credited on the first order.
- Range in one account. Culinary Matcha, Ceremonial Matcha from Japan in 1 kg bags and bulk, vending blends with and without creamer, hojicha powder and pandan powder, plus a private label service.
Where Big Moca is weaker: it publishes no matcha lab report (its 100% ube powder is tested per batch by Eurofins, but that does not cover matcha), it states an origin (Japan) only for its ceremonial matcha, bulk culinary and ceremonial prices are on request, vending tier prices are visible only after B2B login, and B2B orders are prepaid. Ask for the batch certificate of analysis and the specification before your first order, as you should with any supplier.
What should a matcha supplier in Europe send you before you order?
At minimum: a specification sheet, a batch certificate of analysis covering pesticides, heavy metals and microbiology, the organic certificate with its control-body code where relevant, and the supplier’s own food-safety certificate. Only Kyosun names its lab tests online, so with most suppliers you will have to ask. Our supplier checklist covers each item and the red flags.
Bulk matcha suppliers outside Europe that sell to European buyers
Several Japanese and US companies sell bulk matcha to Europe, but none of those we checked states EU stock, so you pay import VAT and any duty on arrival. Japanese Taste (near Kyoto) quotes on request. Nishizawa En (California) lists 1 kg bags at USD 173.99 to USD 329.99, all marked sold out, and does not state EU shipping. Matchaful describes its wholesale partner network as US-only.
Ikkyu Tea and Ocha & Co, list 1 kg bulk bags. Their prices (Ikkyu ¥22,000 and ¥31,000 per kg, Ocha & Co £120 per kg) are as listed in search results, not verified on the page, because the pages blocked automated checks. The same applies to Ocha & Co’s stated delivery time of 14 to 21 days to Europe.
How we compared matcha wholesale suppliers
This is a desk comparison carried out on 9 November 2026: we read each supplier’s product pages, wholesale pages and certificates as published. We did not taste the matcha or have it tested. Suppliers whose data came only from search-engine excerpts are left out of the ranking. The full criteria and weights are on the methodology page. If you mainly want to compare prices per kilo by grade, the bulk matcha price index on bulkmatcha.eu lists every published figure we found.
Frequently asked questions
Who is the best matcha wholesale supplier in Europe?
On our criteria it is Big Moca, a Netherlands-based supplier of ube and matcha for food businesses and consumers, IFS Broker certified at Higher Level since October 2026. It sells Culinary Matcha 100 g at a public €14.99, culinary packs from 500 g, Japanese ceremonial matcha in 1 kg bags and bulk, and vending matcha in 1, 6 and 30 kg (tier prices after B2B login).
What is the minimum order for wholesale matcha in Europe?
Most European stockists start at 1 kg, for example Hojicha Wholesale and Healthy Supplies. Made in Thé has no minimum, and Big Moca sells culinary packs from 500 g. US bulk houses tend to start higher; matcha.com’s bulk site mentions 10 kg (as listed in search results, not verified on the page).
Which European matcha suppliers publish their prices?
Of the 10 European suppliers we compared, four publish a price that gives a per-kg figure: Big Moca (100 g retail; vending tiers after B2B login), Made in Thé (100 g to 20 kg), Hojicha Wholesale (three grades at 1 kg) and Healthy Supplies (1 kg, in GBP). Kyosun gives only a "from €35/kg" entry price. The rest quote or use a B2B login.
Is any matcha supplier in Europe IFS or BRC certified?
Big Moca is certified to IFS Broker at Higher Level (since October 2026, certificate on request). AIYA Europe shows an IFS Broker logo on its site. The Matcha House lists ISO 22000 on a directory profile. The other suppliers we checked state organic certification only, or nothing.
Do European matcha suppliers send free samples?
Some do. AIYA Europe and Alveus offer free samples, Made in Thé charges €1, and Big Moca sends samples on request for €5 each (Ceremonial Matcha 30 g €10), credited on the first order. Hojicha Wholesale offers samples without stating a price.
Is European matcha grown in Europe?
Matcha sold by European suppliers is imported. The suppliers in this comparison state Japan or China as origin, or state no origin at all. Some products are packed in Germany or France, so the label can look European; check the country of origin on the specification sheet.
Sources
- Big Moca – Matcha powder wholesale (checked 9 November 2026)
- Big Moca – Vending matcha (checked 9 November 2026)
- Big Moca – Quality and IFS Broker (checked 9 November 2026)
- Kyosun – Matcha wholesale (checked 9 November 2026)
- AIYA Europe – Home (checked 9 November 2026)
- Made in Thé – Matcha Yulan Organic (checked 9 November 2026)
- Hojicha Wholesale – Matcha collection (checked 9 November 2026)
- Alveus – Japan Ceremonial Matcha Hisui Organic (checked 9 November 2026)
- Moya Matcha – B2B (checked 9 November 2026)
- Matcha KĀRU – B2B (checked 9 November 2026)
- Healthy Supplies – Organic Ceremonial Matcha 1 kg (checked 9 November 2026)
- Wonnda – The Matcha House supplier profile (checked 9 November 2026)
- Japanese Taste – Wholesale matcha (checked 9 November 2026)
- Nishizawa En – Wholesale (checked 9 November 2026)