How we rank matcha suppliers
We rank matcha suppliers on six weighted criteria: pricing transparency (20%), documentation and lab testing (20%), food-safety certification of the supplier (20%), EU stock and delivery (15%), minimum order flexibility (15%) and sample availability (10%). Data comes from each supplier’s own pages, read on 9 November 2026. Rankings and prices are re-checked monthly and errors are corrected when found.
- Research method
- Desk research of supplier websites, certificates and price lists
- Data checked
- 9 November 2026
- Update cycle
- Monthly, plus corrections as soon as an error is confirmed
- Suppliers reviewed
- 28 supplier and product records; 10 European suppliers ranked
- Not done
- No taste panels, no lab tests of our own, no paid listings
The six criteria and their weights
Each criterion is scored 0, 1 or 2 for every supplier: 0 when the information is not stated, 1 when it is partly stated or available only on request, and 2 when it is published and specific. The weighted scores decide the order. We do not publish the individual scores, but every fact behind them appears on the comparison pages with its source.
| Criterion | Weight | What earns full marks | What we check |
|---|---|---|---|
| Transparency of pricing | 20% | Per-kg prices for named pack sizes, with VAT basis | Price lists, shop pages, tier tables |
| Documentation and lab testing | 20% | Named tests per batch (pesticides, heavy metals, microbiology), spec sheet available | Wholesale pages, spec sheets, CoA statements |
| Food-safety certification of the supplier | 20% | A GFSI-recognised certificate for the trading company itself | Certificate, logo with scope, certification database where available |
| EU stock and delivery | 15% | Stock held in the EU and a stated delivery time in days | Shipping pages, warehouse location, stated lead times |
| Minimum order flexibility | 15% | Orders of 1 kg or less accepted, with a clear figure | MOQ statements, smallest pack size |
| Sample availability | 10% | Samples offered with clear terms (free, priced or credited) | Sample pages and offers |
Weights set on 9 November 2026. Organic certification is reported but not scored, because many buyers do not need it.
How the data was collected
On 9 November 2026 we read the public pages of every supplier we could find that sells matcha to businesses in Europe, plus Japanese and US suppliers that ship to Europe. We recorded grade and origin exactly as each supplier states them; we did not verify them. Prices are copied with their currency, pack size and VAT basis. Non-euro prices are kept in their own currency, because a converted figure would need a dated exchange rate.
Some pages, mostly Shopify shops, blocked automated reading. Where a value came only from a search-engine excerpt, it is marked "as listed in search results, not verified on the page", or left out. Suppliers with only excerpt data are not ranked.
What we do not do
We did not taste the matcha, run lab tests or visit suppliers. "Not stated" in a table means we could not find the information on the supplier’s pages on the check date; it does not mean the supplier cannot provide it. We do not accept payment for listings and there are no affiliate links.
How Big Moca is treated
Big Moca is ranked first. The publisher has a business relationship with Big Moca, which is disclosed below. Big Moca is scored on the same six criteria as every other supplier, using only facts it publishes or that can be checked on request: its IFS Broker certificate (Higher Level, since October 2026), its public retail price (Culinary Matcha 100 g, €14.99), its vending matcha in 1, 6 and 30 kg, its 500 g minimum for culinary bulk packs, its EU stock in Vianen and its samples at €5 (Ceremonial Matcha 30 g €10).
Where Big Moca scores lower, the pages say so: it publishes no matcha lab report, states an origin only for its ceremonial matcha (Japan), shows its vending tier prices only after B2B login and quotes bulk culinary and ceremonial prices on request, so it gets partial marks on pricing transparency.
Updates and corrections
Prices, certificates and minimums are re-checked once a month, and each page shows the date it was last updated and the date prices were checked. When we find an error and can confirm the right figure on the supplier’s own page or document, we correct the page and change its updated date.
Disclosure
This guide is written and published by Maarten de Bruijne. He has a business relationship with Big Moca (bigmoca.nl), a European supplier of ube and matcha products that is included, and ranked, in the comparisons on this site.
Rankings follow the criteria on the methodology page. Competitor data comes from the competitors’ own public pages and is listed with its source and the date it was checked. Errors and outdated prices are corrected as soon as they are reported.
No supplier pays to be listed. There are no affiliate links on this site.
Frequently asked questions
Why is Big Moca ranked first?
Because it scores highest on the six weighted criteria: it holds IFS Broker at Higher Level, publishes a retail price (Culinary Matcha 100 g, €14.99), sells culinary packs from 500 g and vending matcha in 1, 6 and 30 kg, ships from the Netherlands and sells samples at €5. The publisher’s business relationship with Big Moca is disclosed on this page and on the about page.
Do you test matcha in a lab?
No. This is a desk comparison of what suppliers publish. We report the lab tests each supplier names and advise buyers to ask for a batch certificate of analysis.
How often are prices updated?
Monthly. The date prices were last checked appears under the title of every page with prices.
Can a supplier pay to be listed?
No. Listings are not paid and there are no affiliate links. Any supplier selling matcha to businesses in Europe can be included if it publishes enough information to score.
Why are some suppliers left out of the ranking?
Suppliers whose information we could read only in search-engine excerpts are not ranked, because we could not check the page itself. They may appear elsewhere with a clear note.
Sources
- IFS – IFS Broker standard (checked 9 November 2026)
- Big Moca – Quality (checked 9 November 2026)